Category Manager

Category Manager

Permanent
Guernsey
Posted 3 months ago

Alexander Daniels Offshore is working with a business based in Guernsey to recruit a Category Manager.

Responsibilities:

  • Creation of an annual Category Marketing Plan to include new products, product development, campaigns etc.
  • Collate insights from market and industry reports
  • Work with a team to mine key consumer insights and develop a deep understanding of consumer needs to direct marketing communications strategy
  • Conduct line by line review of current product performance, identifying category opportunities (product range gap analysis), inhibitors and risks
  • Liaise with the marketing teams to determine competitive pricing and promotional activities to drive category sales
  • Allocate, review and set budgets and revenue targets for the category
  • Ensure that all marketing departments and relevant stakeholders are properly engaged and consulted in the development of the category strategy and marketing plan
  • Ongoing promotional sales/voucher activity review and implementation
  • Internal briefings to internal functions for both new products and existing
  • Internal communications business wide regarding any news or changes
  • Budget maintenance, ensuring that it is kept up to date
  • Develop and oversee the marketing schedule, ensuring that tactics are delivered on time, optimised and to budget
  • Deliver quarterly updates to key internal stakeholders on the progress of the category’s commercial performance
  • Work with brand marketing teams to ensure appropriate packaging and marketing designs
  • Set targets and financial outcomes for new products
  • Work with regulatory/compliance and quality teams to ensure products comply with relevant legislation
  • Any other duties that may be required and assist with projects within the wider marketing team, across different channels.

Skills and Experience:

  • At least 5 years’ marketing experience
  • Possess a full understanding of marketing principles, both traditional and digital

Personal Attributes:

  • Strong communication and influencing skills
  • Organisational skills and an ability to multi-task
  • Team player who is accountable and driven
  • Able to work under pressure and to tight deadlines

Job Features

Job CategoryMarketing
Job LevelArray
Job IdAD-GSY-1654
Job TimeFull Time

Alexander Daniels Group are committed to protecting the privacy of our candidates. When you apply for this role, your personal information will be uploaded to our database. We will keep in touch with you regarding industry updates and relevant communications about our services. For more information, please review our privacy policy.

Key Details

CategoryMarketing
LevelArray
TypePermanent
Ref NumberAD-GSY-1654
Apply Now

Apply Online

A valid email address is required.
A valid phone number is required.
Mandatory field*