Client Relationship Manager – Business Development & Marketing

  • Full Time
  • Permanent
  • Guernsey

AD-GSY-8524

Live

We have a great opportunity for a Client Relationship Manager ( Business Development & Marketing ) to join a leading, offshore law firm.

 

Your primary duties and responsibilities will be:
  • Strategic oversight and day to day management of the CRM infrastructure to include evolution, content and usability of the system.
  • Develop and implement procedures and processes across the CRM system and email marketing system, making sure that all data and content processes work efficiently
  • Provide training sessions and material for CRM users on procedures and ‘best practice’.  Become a leader and champion of CRM within the firm, educating those to its best possible uses, processes and results.
  • Work with the Business Intelligence team to roll out relevant reports, providing appropriate MI to support the firm and practice areas business development and marketing initiatives and campaigns.
  • Assist in the management of mailing lists through the automated subscription form and preference centre, ensuring data protection requirements are adhered to. Identify and develop ways to improve client opt-in rates and preferences.
  • Act as Data Guardian for the Marketing Department.
  • Liaise with our E-marketing provider, about its email marketing performance and future development.

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